Atelier Aurea offers you an extraordinary experience through its reinterpretations. We breathe new life into the world's most iconic watches, allowing you to write the next chapter of their history with our expertise in laser fusion and high-quality craftsmanship.
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At Atelier Aurea, our commitment to ethics and responsibility guides every aspect of our production. We select sustainable materials, promote local craftsmanship, minimize our environmental footprint, and provide complete transparency in our process. Our custom watches reflect our passion for quality, ethics, and personalization, all while contributing to a better world. Join us in this endeavor.
Select a base from our collection of Rolex, Audemars Piguet, Patek Philippe, and Richard Mille for your future AUREA creation. The original parts are preserved intact and are not damaged during the customization process.
Collaborate with our workshops to create the unique design of your watch, incorporating an exclusive lattice structure that reflects your style, using materials that represent you. Bring to life a unique timepiece.
Let our master watchmakers assemble your precious timepiece with the new parts we have created. The adjustments and finishes are performed with the utmost respect for watchmaking craftsmanship.
founder and CEO of ATELIER AUREA
At Atelier Aurea, we transform iconic watches by introducing a dynamic blend of traditional craftsmanship and modern technology. Our unique approach involves sculpting each piece with a meticulous play of curves and lines, enhancing the essence of each original design through innovative techniques.
The Lattice Structure at Atelier Aurea represents an advanced, architecturally inspired framework integral to our watches. This structure, crafted through sophisticated algorithms and AI, not only enhances the visual depth and complexity but also reinforces the overall integrity of the watch, blending beauty with resilience.
Each client at Atelier Aurea is invited to co-create a watch that reflects their personal style and preference. From choosing high-quality materials like titanium and gold to selecting from advanced alloys, we ensure each timepiece is distinct. Our state-of-the-art laser fusion technology allows for precise customizations, making each watch a personal statement.
Atelier Aurea employs laser forging, a cutting-edge technique that builds each piece layer by layer using metal powder. This method allows for intricate designs that traditional methods cannot achieve, ensuring each watch is not only exquisite but also environmentally considerate by minimizing material waste.
We maintain transparency through advanced technology such as the CWD authenticity certificate and the CTD721 protocol. Every customization undergoes rigorous checks at over 50 control points to ensure the highest standards of quality and authenticity, providing our clients with absolute confidence in their purchases.
Our pre-order case, a fusion of expert craftsmanship and high-tech materials, showcases the pinnacle of design and functionality. Crafted from recycled carbon and premium aluminum 7075T, each case is meticulously shaped and finished by hand, offering an unrivaled unboxing experience that underscores the bespoke nature of our timepieces.
Our selection process is stringent, focusing on rarity, historical significance, and pristine condition. We incorporate only a few select pieces to appeal to discerning collectors, ensuring each watch’s authenticity and legacy are preserved and celebrated in our collections.
We preserve the original integrity of each timepiece by meticulously storing all original parts. This practice not only honors the watch's heritage but also ensures that its value and authenticity are maintained, providing clients with both a transformed watch and the preserved essence of its original form.
At Atelier Aurea, we view each client's journey as a unique narrative in which their watch plays a central role. Our bespoke service ensures that every interaction and every crafted piece precisely reflects the individual's style and aspirations.
Limited to just 10 exclusive pieces annually, our 2023 collection offers unparalleled craftsmanship and innovation. Each piece combines timeless aesthetics with modern functionality, ensuring every owner possesses a rare artifact of horological art.
Our pre-order process is as exclusive as our watches. Once a customer unlocks access with a special password, they are introduced to a world of extraordinary choices. Each selection is a commitment to owning a masterpiece that is destined to become a cherished heirloom.
Each pre-order is presented in a luxurious case containing a sculpted cube of the selected watch material, offering a tangible glimpse of the forthcoming design. Accompanied by a key for secure access to production details and authenticity verification, it sets the stage for a truly personalized luxury experience.
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