L'Atelier Aurea → 001 Expert in watch personalization experience.

A world of voluptuousness.

L'Atelier Aurea→ 002 One exclusive and limited collection per year.

Customization 10F1 collection 2023.

L'Atelier Aurea→ 003 Unique watches - out of collection.

Our watches

L'Atelier Aurea→ 004 The fusion of technology and craftsmanship

Laser melting

L'Atelier Aurea → 005 Material at the heart of our manufacturing

Our materials and alloys

L'Atelier Aurea → 006  An unparalleled experience

An exclusive experience

L'Atelier Aurea→ 007 Club privée de collectionneur

atelier aurea - the blackbox

L'Atelier Aurea→ 001
Expert in watch personalization

A world of voluptuousness.

L'Atelier A→ 001
Une collection exclusive et limitée par an

One unique collection per year.

L'Atelier A→ 001
Des opportunités unique - hors collection

Capsule collection

L'Atelier A→ 001
La fusion de la technologie et de l'artisanat
A unique know-how
L'Atelier A→ 001
La matière au cœur de notre fabrication
Our materials and alloys
L'Atelier A→ 001
Une expérience sans précédant
An exclusive experience
L'Atelier A→ 001
Club privée de collectionneur
atelier a - the blackbox
Boxe Ap

UNIQUE EXPERIENCE

Atelier Aurea offers you an extraordinary experience through its reinterpretations. We breathe new life into the world's most iconic watches, allowing you to write the next chapter of their history with our expertise in laser fusion and high-quality craftsmanship.

Learn more

Responsible Manufacturing

At Atelier Aurea, our commitment to ethics and responsibility guides every aspect of our production. We select sustainable materials, promote local craftsmanship, minimize our environmental footprint, and provide complete transparency in our process. Our custom watches reflect our passion for quality, ethics, and personalization, all while contributing to a better world. Join us in this endeavor.

Unique designs

We restrict each design to a single piece to ensure the exclusivity of each of our creations

A guaranteed investment

Be the owner of your own design and receive lifelong royalties.

cube lattice

This is what we do

Making

WORKSHOP AUREA

positive

impact

How does it work?

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Base

OR ROSE AUREA
OR rose lattice
Personalize a Rolex, Audemars, Patek, or Richard Mille while keeping its original integrity untouched. Your vision, our craftsmanship—timelessly redefined.

Design

boitier
Co-create a one-of-a-kind watch with our expert artisans, featuring an exclusive lattice structure and materials that embody your style. Every detail is crafted to reflect your unique identity

Assembly

Audemas Piguet OR ROSE AUREA
Entrust your timepiece to our master watchmakers, who meticulously assemble and refine each component with unparalleled craftsmanship.Every detail preserved

1 Select a base

Select a base from our collection of Rolex, Audemars Piguet, Patek Philippe, and Richard Mille for your future AUREA creation. The original parts are preserved intact and are not damaged during the customization process.

2 Design

Collaborate with our workshops to create the unique design of your watch, incorporating an exclusive lattice structure that reflects your style, using materials that represent you. Bring to life a unique timepiece.

3 Assembly

Let our master watchmakers assemble your precious timepiece with the new parts we have created. The adjustments and finishes are performed with the utmost respect for watchmaking craftsmanship.

"Atelier Aurea was born from a desire to push the boundaries of watchmaking by offering an unprecedented co-creation experience. Over the past four years, we have developed expertise in laser fusion to bring extraordinary designs to life, incorporating the latest technologies and exceptional craftsmanship. This perfect blend allows us to create products that align with our customers' vision.

I believe that no collector has ever embarked on such an immersive horological journey since Aurea's inception."

ALMODOVAR FABIEN

founder and CEO of ATELIER AUREA

Read my Medium
How does Atelier Aurea reinterpret the models of prestigious watch houses ?

At Atelier Aurea, we transform iconic watches by introducing a dynamic blend of traditional craftsmanship and modern technology. Our unique approach involves sculpting each piece with a meticulous play of curves and lines, enhancing the essence of each original design through innovative techniques.

What is the 'Lattice Structure' and its significance in Atelier Aurea's watches ?  

The Lattice Structure at Atelier Aurea represents an advanced, architecturally inspired framework integral to our watches. This structure, crafted through sophisticated algorithms and AI, not only enhances the visual depth and complexity but also reinforces the overall integrity of the watch, blending beauty with resilience.

How does Atelier Aurea offer personalization to its clients?

Each client at Atelier Aurea is invited to co-create a watch that reflects their personal style and preference. From choosing high-quality materials like titanium and gold to selecting from advanced alloys, we ensure each timepiece is distinct. Our state-of-the-art laser fusion technology allows for precise customizations, making each watch a personal statement.

What sets Atelier Aurea's manufacturing process apart ?

Atelier Aurea employs laser forging, a cutting-edge technique that builds each piece layer by layer using metal powder. This method allows for intricate designs that traditional methods cannot achieve, ensuring each watch is not only exquisite but also environmentally considerate by minimizing material waste.

How does Atelier Aurea ensure transparency in its products and services ?

We maintain transparency through advanced technology such as the CWD authenticity certificate and the CTD721 protocol. Every customization undergoes rigorous checks at over 50 control points to ensure the highest standards of quality and authenticity, providing our clients with absolute confidence in their purchases.

What is unique about the pre-order case offered by Atelier Aurea ?

Our pre-order case, a fusion of expert craftsmanship and high-tech materials, showcases the pinnacle of design and functionality. Crafted from recycled carbon and premium aluminum 7075T, each case is meticulously shaped and finished by hand, offering an unrivaled unboxing experience that underscores the bespoke nature of our timepieces.

What criteria does Atelier Aurea use to select watches for its annual collection ?

Our selection process is stringent, focusing on rarity, historical significance, and pristine condition. We incorporate only a few select pieces to appeal to discerning collectors, ensuring each watch’s authenticity and legacy are preserved and celebrated in our collections.

What happens to the original parts of customized watches?

We preserve the original integrity of each timepiece by meticulously storing all original parts. This practice not only honors the watch's heritage but also ensures that its value and authenticity are maintained, providing clients with both a transformed watch and the preserved essence of its original form.

What is Atelier Aurea's customer engagement approach ?

At Atelier Aurea, we view each client's journey as a unique narrative in which their watch plays a central role. Our bespoke service ensures that every interaction and every crafted piece precisely reflects the individual's style and aspirations.

Your questions

How does Atelier Aurea reinterpret the models of prestigious watch houses ?


At Atelier Aurea, we transform iconic watches by introducing a dynamic blend of traditional craftsmanship and modern technology. Our unique approach involves sculpting each piece with a meticulous play of curves and lines, enhancing the essence of each original design through innovative techniques.

What is the 'Lattice Structure' and its significance in Atelier Aurea's watches ?  


The Lattice Structure at Atelier Aurea represents an advanced, architecturally inspired framework integral to our watches. This structure, crafted through sophisticated algorithms and AI, not only enhances the visual depth and complexity but also reinforces the overall integrity of the watch, blending beauty with resilience.

How does Atelier Aurea offer personalization to its clients?

Each client at Atelier Aurea is invited to co-create a watch that reflects their personal style and preference. From choosing high-quality materials like titanium and gold to selecting from advanced alloys, we ensure each timepiece is distinct. Our state-of-the-art laser fusion technology allows for precise customizations, making each watch a personal statement.

What sets Atelier Aurea's manufacturing process apart ?

Atelier Aurea employs laser forging, a cutting-edge technique that builds each piece layer by layer using metal powder. This method allows for intricate designs that traditional methods cannot achieve, ensuring each watch is not only exquisite but also environmentally considerate by minimizing material waste.

How does Atelier Aurea ensure transparency in its products and services ?

We maintain transparency through advanced technology such as the CWD authenticity certificate and the CTD721 protocol. Every customization undergoes rigorous checks at over 50 control points to ensure the highest standards of quality and authenticity, providing our clients with absolute confidence in their purchases.

What is unique about the pre-order case offered by Atelier Aurea ?

Our pre-order case, a fusion of expert craftsmanship and high-tech materials, showcases the pinnacle of design and functionality. Crafted from recycled carbon and premium aluminum 7075T, each case is meticulously shaped and finished by hand, offering an unrivaled unboxing experience that underscores the bespoke nature of our timepieces.

What criteria does Atelier Aurea use to select watches for its annual collection ?

Our selection process is stringent, focusing on rarity, historical significance, and pristine condition. We incorporate only a few select pieces to appeal to discerning collectors, ensuring each watch’s authenticity and legacy are preserved and celebrated in our collections.

What happens to the original parts of customized watches?

We preserve the original integrity of each timepiece by meticulously storing all original parts. This practice not only honors the watch's heritage but also ensures that its value and authenticity are maintained, providing clients with both a transformed watch and the preserved essence of its original form.

What is Atelier Aurea's customer engagement approach ?

At Atelier Aurea, we view each client's journey as a unique narrative in which their watch plays a central role. Our bespoke service ensures that every interaction and every crafted piece precisely reflects the individual's style and aspirations.

How does Atelier Aurea's 2023 collection stand out?

Limited to just 10 exclusive pieces annually, our 2023 collection offers unparalleled craftsmanship and innovation. Each piece combines timeless aesthetics with modern functionality, ensuring every owner possesses a rare artifact of horological art.

What makes Atelier Aurea's watch pre-order unique?

Our pre-order process is as exclusive as our watches. Once a customer unlocks access with a special password, they are introduced to a world of extraordinary choices. Each selection is a commitment to owning a masterpiece that is destined to become a cherished heirloom.

What accompanies the first case enclosing your personalized pre-order watch?

Each pre-order is presented in a luxurious case containing a sculpted cube of the selected watch material, offering a tangible glimpse of the forthcoming design. Accompanied by a key for secure access to production details and authenticity verification, it sets the stage for a truly personalized luxury experience.

Quand je receptionne mon garde-temps personnalisé je deviens le propriétaire de la personnalisation ?

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