THE 
EXPERIENCE

Welcome to the Enchanting Universe of Atelier Aurea
Pre-order boxe AUREA

More than a timepiece, each watch is a masterpiece, blending horology, artistry, and your unique story.

1.

Unique Horological Treasures

This year’s collection is a limited series of just 10 pieces, offering you the exclusive chance to own a unique horological treasure. Each piece embodies masterful craftsmanship, merging timeless elegance with cutting-edge technology—crafted for those who see their watches as more than just timekeepers, but as a journey to begin.
2.

Personalization: Craft Your Essence into Time

Your journey to customization starts with a choice of ten distinct bases, each a blank canvas ready to tell your personal story. The real magic unfolds with our selection of materials, each representing a facet of your character, making your watch a true extension of your essence, worn as a silent declaration of who you are.
3.

Unique Craftsmanship: The Ornament of the Soul

Chosen your base and materials? Our skilled artisans then take over, crafting a unique geometric structure that transforms the material into an ornamental masterpiece. Each line and detail is not merely crafted; it's a celebration of your individuality, a tangible manifestation of your personal narrative.
4.

The Exclusive Circle: Join Our Story

By choosing Atelier Aurea, you join an exclusive circle of enthusiasts and collectors, united in a passion for exceptional craftsmanship. Each watch is an expression of character, a unique creation that dialogues with your persona
5.

The Precious Case: A Prelude to Excellence

Upon finalizing your pre-order, you’ll receive a specially designed case containing a cube fused with the material of your watch—a tangible promise of the sophistication to come. Accompanied by a digital key, it symbolizes your entry into a world of unmatched quality and authenticity.
6.

Timeless Emotion: Open Your Case, Open Your Story

Imagine opening this case, knowing it contains more than just a watch—it’s a piece of history, a new dimension to your collection, and a step into a story that extends beyond time.
7.

A New Chapter in Horology

At Atelier Aurea, we don’t just make watches; we craft stories that endure across generations. Join us, and other collectors, in weaving your own narrative of luxury, distinction, and elegance. Your story begins here, where every watch is not just reimagined but infused with emotion and legacy.
8.

Atelier Aurea: Where Your Story Begins

Ready to write a new chapter in the history of watchmaking? Your watch, your story, your legacy awaits. Dive into the enchanting world of Atelier Aurea, where every timepiece is a masterpiece of creativity and craftsmanship.

Your questions

How does Atelier Aurea reinterpret the models of prestigious watch houses ?


At Atelier Aurea, we transform iconic watches by introducing a dynamic blend of traditional craftsmanship and modern technology. Our unique approach involves sculpting each piece with a meticulous play of curves and lines, enhancing the essence of each original design through innovative techniques.

What is the 'Lattice Structure' and its significance in Atelier Aurea's watches ?  


The Lattice Structure at Atelier Aurea represents an advanced, architecturally inspired framework integral to our watches. This structure, crafted through sophisticated algorithms and AI, not only enhances the visual depth and complexity but also reinforces the overall integrity of the watch, blending beauty with resilience.

How does Atelier Aurea offer personalization to its clients?

Each client at Atelier Aurea is invited to co-create a watch that reflects their personal style and preference. From choosing high-quality materials like titanium and gold to selecting from advanced alloys, we ensure each timepiece is distinct. Our state-of-the-art laser fusion technology allows for precise customizations, making each watch a personal statement.

What sets Atelier Aurea's manufacturing process apart ?

Atelier Aurea employs laser forging, a cutting-edge technique that builds each piece layer by layer using metal powder. This method allows for intricate designs that traditional methods cannot achieve, ensuring each watch is not only exquisite but also environmentally considerate by minimizing material waste.

How does Atelier Aurea ensure transparency in its products and services ?

We maintain transparency through advanced technology such as the CWD authenticity certificate and the CTD721 protocol. Every customization undergoes rigorous checks at over 50 control points to ensure the highest standards of quality and authenticity, providing our clients with absolute confidence in their purchases.

What is unique about the pre-order case offered by Atelier Aurea ?

Our pre-order case, a fusion of expert craftsmanship and high-tech materials, showcases the pinnacle of design and functionality. Crafted from recycled carbon and premium aluminum 7075T, each case is meticulously shaped and finished by hand, offering an unrivaled unboxing experience that underscores the bespoke nature of our timepieces.

What criteria does Atelier Aurea use to select watches for its annual collection ?

Our selection process is stringent, focusing on rarity, historical significance, and pristine condition. We incorporate only a few select pieces to appeal to discerning collectors, ensuring each watch’s authenticity and legacy are preserved and celebrated in our collections.

What happens to the original parts of customized watches?

We preserve the original integrity of each timepiece by meticulously storing all original parts. This practice not only honors the watch's heritage but also ensures that its value and authenticity are maintained, providing clients with both a transformed watch and the preserved essence of its original form.

What is Atelier Aurea's customer engagement approach ?

At Atelier Aurea, we view each client's journey as a unique narrative in which their watch plays a central role. Our bespoke service ensures that every interaction and every crafted piece precisely reflects the individual's style and aspirations.

How does Atelier Aurea's 2023 collection stand out?

Limited to just 10 exclusive pieces annually, our 2023 collection offers unparalleled craftsmanship and innovation. Each piece combines timeless aesthetics with modern functionality, ensuring every owner possesses a rare artifact of horological art.

What makes Atelier Aurea's watch pre-order unique?

Our pre-order process is as exclusive as our watches. Once a customer unlocks access with a special password, they are introduced to a world of extraordinary choices. Each selection is a commitment to owning a masterpiece that is destined to become a cherished heirloom.

What accompanies the first case enclosing your personalized pre-order watch?

Each pre-order is presented in a luxurious case containing a sculpted cube of the selected watch material, offering a tangible glimpse of the forthcoming design. Accompanied by a key for secure access to production details and authenticity verification, it sets the stage for a truly personalized luxury experience.

Quand je receptionne mon garde-temps personnalisé je deviens le propriétaire de la personnalisation ?

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