Our Values at Atelier Aurea

Atelier Auréa, we are deeply conscious of the environmental and ethical challenges that face our industry today. We are committed to driving positive change through ecological and ethical practices that set new standards in horology.

Innovative Material Sourcing:
We have taken a proactive stance in material sourcing by creating our own unique alloys. This not only gives us complete control over our supply chain but also ensures that all materials are sourced under conditions that uphold human rights and environmental integrity. Our materials are not only exceptional in quality but also offer a distinctive range of colors, crafted to perfection. We prioritize sustainability by sourcing primarily from neighboring countries to France and meticulously crafting each piece in our own workshops.

Eco-Responsible Manufacturing:
Our commitment extends to our manufacturing processes. Atelier Auréa employs laser fusion technology—an advanced form of additive manufacturing that significantly reduces waste. Unlike traditional machining, which removes large quantities of material, our method allows for precise material addition, using only what is necessary to create each piece, thereby minimizing our ecological footprint.

Sustainable Composite Materials:
For components such as our watch cases, we have partnered with ACED to utilize carbon DFC (Dynamic Form Composite), a revolutionary material composed of over 70% recycled and bio-sourced materials. Made from reclaimed carbon fiber remnants, this innovative approach not only reduces the use of new raw materials but also lessens our dependence on harmful substances.

CNC Machining and Material Optimization:
In areas where CNC machining is unavoidable, such as tool and part production, we ensure sustainability by utilizing surplus materials from major industrial groups. This strategy helps us reduce waste by maximizing the utility of every piece of material, further underscoring our commitment to resource efficiency.

Unparalleled Traceability and Transparency:
At Atelier Auréa, transparency is paramount. We provide our clients with comprehensive documentation of every production stage, supplemented by a dashboard that offers real-time tracking of their watch’s creation. This open approach ensures that our clients are well-informed and confident in the integrity of their purchase.

Our Pledge to Sustainability:
At Atelier Auréa, we are dedicated to harmonizing the realms of luxury and sustainability. Our commitment to ethical and eco-responsible practices not only distinguishes us within the horology world but also drives us to continually innovate, ensuring that every timepiece we create is not only a symbol of elegance and quality but also a testament to responsible luxury.At Atelier Auréa, we are not just redefining luxury; we are redefining the future of horology. Join us in our journey towards a more sustainable and ethical world.